Secrets Of Youth

 


The latest research helps define visual signs of ageing, helping us to work towards effectively maintaining youthful skin.

There are lots of positive things about ageing. As we get older, we become wiser and more experienced, and we tend to have a more rational approach based on logic and careful judgement. What’s more, with age we become less dependent on the opinions of other people and therefore it is easier to get focused on thing that really matter for us.
If only age had no effect on our appearance, and in particular on the condition of skin! It is quite impossible to stop this process, but to significantly slow it down and keep skin youthful for longer is possible – and as science advances every day, it becomes easier.

Here’s what Holly Greenfield, Oriflame skincare expert, says,

“A woman of around 35 might suddenly notice changes to her face that she hadn’t noticed before. Of course, these changes don’t occur overnight, but we can do everything in our power to minimize damage to the collagen in the skin, to stimulate its production and therefore reduce the severity of our first wrinkles.” When we talk about ageing skin, we usually mean the outward signs: wrinkles, dry skin, which increases with age, redness, an uneven complexion or dark spots.

The scientific approach to skincare is to first evaluate exactly which signs of ageing are most influential in making us appear older. We can then target them through procedures or skin care products.
At Oriflame, specialists have developed an innovative research method for the visual assessment of women’s age: Age Reflect. The study has three stages. At the first stage, close-up pictures of women's faces were taken with a device known as the Visia, which is used for the integrated analysis of the skin and complexion, but also helps to reveal the typical signs of ageing. Next, each image is evaluated by experts in order to determine the signs of ageing compared with the age of the participants. Finally, the same images are evaluated by independent jury members to determine the ages of the women in the photos.

This combination of estimating visual age and actual age, along with the results of focus groups and expert assessment, allowed these experts to determine exactly which signs of ageing have the strongest impact on the visual perception of age. They have used this knowledge to develop innovative new solutions and effective anti-ageing skincare.
One of the priorities of the Oriflame research centre is to work in the field of plant stem cells. Director of the Skin Research Centre, Alain Mavon says, “In the course of research, we found that plant stem cells have potent effects on the skin. We’ve developed innovative complex contains peptides – amino acid molecules – that penetrate the skin and trigger the synthesis of collagen. The result is a product with a dual action: the first is that it helps to increase the production of skin collagen by 200%. And the second is that it prevents the destruction of collagen in cells, ‘pushing out’ the wrinkles from within.”
The ultimate goal of studies such Age Reflect is to help people find skincare products that are right for them. Oriflame uses the technology at its disposal to create products that allow women to look up to eight years younger, according to an independent evaluation of the focus group... meaning you can enjoy all the positive aspects of age, without its visual impact.

8 Common Skincare Myths Busted!

 

Surprisingly, there is a lot of information available that’s either inaccurate or just plain wrong! Read our guide on the most common skincare myths to learn more.

1 I should change my skincare often because the skin adapts.
If the products of your choice are compatible with your skin, there is no reason to change them, they will not become less effective. This goes especially for products with clinical results which have been tested for their efficiency over a period of time.  You can always adapt your routine according to your skin needs (different seasons, hormonal changes etc).
2 I don’t need sunscreen on a cloudy day
Clouds do not block the sun’s harmful rays. Actually, up to 80% of the UV rays that cause sun damage penetrate clouds, so you can still get a sunburn on a cloudy day. 
3 A product with SPF 30 provides twice as much protection as SPF 15
SPF refers to the ability of a sunscreen to block ultraviolet B (UVB) rays, which cause sunburns, but not UVA rays, which are more closely linked to deeper skin damage. The SPF rating is a measure of the time it would take you to sunburn if you were not wearing sunscreen as opposed to the time it would take with sunscreen on. An SPF 15 sunscreen blocks 93% of UVB radiation, while an SPF 30 sunscreen blocks nearly 97%.
4 Pores can open and close
Pores do not have muscles therefore they cannot open and close.  Cleansing twice daily, will keep them free from impurities and as such, will appear smaller.
5 Natural ingredients are better than synthetic ones
Natural ingredients are not necessarily better than synthetic, or the other way around. Some synthetic ingredients have been tested and used safely in the cosmetics for decades whereas some natural ingredients used in excess can cause rashes.
6 I have oily skin so I do not need moisturisers
Moisturisers are formulated to do just that: Moisture! All skin types need it. You just have to pick a moisturiser for oily skin. The best for you is to find something more like a GEL, which will be a lighter version of a moisturiser.
7 Anti-ageing care should only start once you see the signs of ageing Caring for the skin should start at an early age as the main ageing factors such as sun exposure, have a cumulative effect over the years. It is therefore important to protect the skin from the sun’s harmful rays, and to always follow a daily skincare routine including a cleanser, a toner, an eye cream, a serum, a day and a night cream. These should be adjusted as the skin’s needs change.  8 There is not much I can do about my skin ageing, my mother’s DNA is dictating it
DNA dictates only a small part of your skin’s overall youthful look. Through products and lifestyle we can affect 80% of our skins ageing. Only 20% of what’s going on with your skin is genetics. Sun exposure being the number 1 cause of premature skin ageing!

Products available on www.oriflame.com.ng
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The What’s What of Fragrance

 

The world of fragrance is jam-packed with jargon. Have you ever read the back of a perfume box and felt - well – confused? If you don’t know your “parfums” from your “toilettes”, don’t worry; we’re here to help

TYPES OF FRAGRANCE
Eau de Cologne: An eau de cologne is the lightest of the fragrances, made up of a solution of about 3 per cent perfume. It’s an ideal choice for hot, summer days.
Eau de Toilette: Made up of 3 to 8 per cent perfume compound, an eau de toilette is ideal for warm spring and summer weather. They tend to be refreshing fragrances that fade quite quickly.
Eau de Parfum: Eau de parfums demonstrate top, middle and base notes. Perfect for spraying on hair and clothes (although avoid delicate fabrics), it’s a less intense version of parfum.
Parfum: A parfum (or perfume) has the densest concentration of the perfume compound. It’s top, middle and base notes slowly release over time, changing throughout its wear. It’s the strongest of the fragrances and should be applied to the skin at pulse spots.
"A sweet and warm smell, it’s one of the perfume world’s most legendary scents."
THE MAKE-UP OF A SCENT
Accord: A scent that’s made up of several perfume notes or ingredients to create a distinct fragrance.
Top Notes: Your initial reaction to a fragrance is formed on its top notes. These tend to be strong scents that evaporate quickly.
Middle Notes: Middle notes, or heart notes, sit between the base and top notes in their longevity. They are usually floral or herbal scents like rose and lavender.
Base Note: This refers to the heaviest ingredients in a perfume. The base and middle notes create a scent’s main theme, but you might not smell a base note until 30 minutes after application.  Musk is a popular base note.


FRAGRANCE FAMILIES
Floral: Fragrances that capture the scent of a bouquet. The floral family often combine notes of orange blossom, peonies, neroli and freesias. Alternatively, a single floral fragrance is dominated by one particular flower, such as the rose.
We recommend:

Voyager Woman Eau de Toilette
Fruity: From raspberry and apples, to grapefruit and lemon, fruity scents tend to be fresh and feminine.
We recommend:

Giordani Gold Eau de Parfum
Oriental: Amber is the cornerstone of the Oriental fragrance family. A sweet and warm smell, it’s one of the perfume world’s most legendary scents. Tonka bean and vanilla are often found in Oriental fragrances.
We recommend:

Amber Elixir Eau de Parfum
Spicy/Woody: Warm and enveloping, a spicy fragrance might be peppered with tobacco, cinnamon, sandalwood, cedar wood or vibrant ginger. Patchouli is commonly found inwoody or spicy colognes.
We recommend:

Men's Collection Dark Wood Eau de Toilett


All Fragrances available on www.oriflame.com.ng
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What Men Want – And What They Need

 

Men’s skin care needs differ from women’s. Aside from the fact of growing facial hair, men produce more collagen and have far thicker and tougher skin than us. If your man’s grooming regime is basic (to say the least), here are some simple – yet effective – additions to his normal routine. It might not be what he wants, but it’s certainly what his skin needs.

HYDRATE
Recycled, dry air in office environments can play havoc with skin, so moisturising daily will prevent his complexion from looking dull and lack-lustre. Pick a hydrating cream that instantly absorbs - even the busiest man can make time for this.

EXFOLIATE
Encouraging your low-maintenance man to apply a facemask might be tough. Using an exfoliater, however, is a no-brainer. With its easy application and twice-a-week usage, this makes it a simple addition to your man’s shower schedule. Remember he should massage onto wet skin in order to properly remove dead skin cells and any impurities.

DARK CIRCLES
And what about crow’s feet, puffy eyes and dark circles? Men can get these, too. So here’s what he needs to do: Select a specialised eye cream and apply with his ring finger. A roll-on eye balm also works wonders. For a refreshing and cooling boost, he can even leave it in the fridge overnight.

ADD SPF
Spending a lot of time outdoors means consistent exposure to the sun. Unfortunately, men are often worse than women at applying sunscreen, but their needs are the same as ours. Make sure your man is using SPF and doubling up with a protective lip balm, too.

GET A CLEAN SHAVE
Shaving can lead to rashes and irritated skin, so it’s best to use a shaving cream and a post-shaving balm to soothe any lingering redness. A tip from the barber’s is to always shave at a 45-degree angle while following the grain. He might think he knows it all, but you can offer a few words of wisdom!

EDUCATE ON AGEING
Just because George Clooney is a silver fox, doesn’t mean that all men are comfortable with ageing! Generally speaking, anti-ageing products can be divided into two camps: preventative and curative. Preventative products are ideal for most men, ages 25 and up. But, if your man is particularly concerned, a curative product containing retinol, antioxidants or collagen boosters should do the trick.

Products available at www.oriflame.com.ng

Social Causes

Oriflame has always been a passionate supporter of fulfilling dreams. And although this is part of our business philosophy, it extends beyond our business into the charity work that we do – and have done since Oriflame was founded in 1967.

We strongly believe that by supporting the most vulnerable in society – children and young women - we can help give them the opportunity to turn their dreams into reality.  This firm commitment to supporting self-help is the guiding principle of our community involvement, and is also in line with our Oriflame business model.


In order to reach our full potential, we’ve gathered all our community work under one umbrella – The Oriflame Foundation. Here we work with NGOs and charity organisations that not only have extensive experience of developing and running successful education-based initiatives but also support our aims and values. These include the World Childhood Foundation and SOS Childrens’s Villages, two global organisations we are proud to continuously work with.

The World Childhood Foundation

Every child has a right to a childhood, to security, joy, playfulness and curiosity about life. Sadly, many children are devoid of these fundamental rights. The World Childhood Foundation, founded by HM Queen Silvia of Sweden and co-founded by Oriflame, helps the most marginalised children around the world. Through this inspiring foundation, we reach out to vulnerable street children, sexually abused children and children in institutions.

SOS Children's Villages

The heart of SOS Children’s Villages is dedicated to family-based, long-term care of children who are unable to grow up with their biological families. Today, just as it began 60 years ago, the mission remains the same: every child belongs to a family, every child grows with love and every child grows with respect.

Sustainability

Our long-term vision at Oriflame is to become a fully sustainable company. This means living within the limits of our planet, respecting our environment and contributing to a fair society where everyone can prosper.

This is why, when formulating our products, we strive to use natural ingredients that are in line with our strong environmental policies and are not harmful to the environment. In fact, we are one of the first companies to utilise plant extracts in our skin care products and we have always tried to optimise the use of our ingredients from renewable plant sources.

Although so much progress has already been made, we at Oriflame recognise that this is a long journey and there is much more still to be done. That is why, in 2013, we decided to implement our new sustainability strategy to define the three key areas that Oriflame continues to stay focused on and is dedicated to.

 

 

 

 

 

 

Improve People’s Lives

Create opportunities to improve people’s lives – for Oriflame Consultants and customers, employees and suppliers, but also in a broader sense by its community involvement and support for social causes.

Responsible Products

Bring beauty and wellbeing together through our responsible product ranges by continuing to develop products that meet the highest social, ethical and environmental standards.

Environmental Sustainability

Drive environmental sustainability, not only across our own activities but also throughout the value chain. Focus areas for us include the sourcing of renewable and sustainable materials whenever possible, the reduction of emissions to air and water, and reducing the overall amount of waste produced.

Ecobeauty Video

Here at Oriflame, we are taking important steps to becoming more sustainable. Our Ecobeauty case study takes you on an inspirational journey of how a product is made.

Your Dreams Our Inspiration

 

Oriflame’s brand promise Your Dreams – Our Inspiration™ is deeply rooted in the history and heritage of our company. Throughout our 45-year history, we have always been committed to inspiring and offering people an opportunity to achieve their dreams through our unique business concept.

Inspiration™’ is a manifestation of our commitment to our customers and consultants; their dreams play a major part in inspiring new beauty products and programmes for developing your own business.

We believe in dreams.
A dream is individual and personal. Dreams and goals are beautiful and important. Oriflame is, and always has been about fulfilling dreams. This is what we do. Every day. For people all over the world. Are you a dreamer? Do you have goals? Welcome.

We believe in beauty.
Your beauty is as personal as your dreams. Through our unique beauty products created in Sweden we have given millions of people the opportunity to change their lives for the better. When you look good, you feel good. And when you feel good, you are ready to reach for your dreams.

We believe in you.
Our work starts with your dreams. They are our inspiration. We encourage individuals to dream, to set their own goals. And we are a partner along the way. Our culture is based on respect for and belief in others. We listen to you. Together we create a global network of beauty and making dreams come true. Do you want to fulfil your dreams? We do.